My Cousins Wine LLC (“My Cousins’ Wine,” “MCW,” “we,” “us,” or “our”) values your trust and is committed to protecting the privacy, confidentiality, and security of the personal information you provide to us. This Privacy Policy describes how we collect, use, store, protect, disclose, and otherwise process personal information obtained through our website, digital platforms, newsletters, events, purchases, and other interactions with us, whether online or offline. By accessing our website or engaging with our services, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.
We use analytics services, including Google Analytics, to better understand how visitors interact with our website. These services may collect information such as your IP address, browser type, device information, pages visited, time spent on pages, and general geographic location.
This information helps us improve website performance, understand customer interests, and enhance the user experience.
Google Analytics may use cookies or similar technologies to collect and process data about your use of this website. Information generated about your use of the website may be transmitted to and stored by Google on servers in the United States.
By using our website, you consent to the collection and processing of this data as described in this policy.
You can learn more about how Google uses data collected from sites that use its services here:https://policies.google.com/technologies/partner-sites
If you wish, you can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
We collect personal information that you voluntarily provide to us when you interact with My Cousins’ Wine, including when you subscribe to our newsletter, place an order, attend an event, participate in promotions, contact us with inquiries, or otherwise communicate with us. This information may include your name, email address, telephone number, mailing address, billing and shipping information, payment details, date of birth for age verification purposes, purchase history, preferences, and any additional information you choose to provide. We may also collect information related to customer support communications, feedback, or survey responses to help us better understand and serve our community.
In addition to information you provide directly, we automatically collect certain information when you visit or interact with our website or digital communications. This may include your Internet Protocol (IP) address, browser type, device identifiers, operating system, approximate geographic location, referring URLs, pages viewed, time spent on pages, and other usage data. We collect this information through cookies, pixels, log files, and similar technologies to operate our website, analyze trends, administer content, improve functionality, enhance security, and personalize user experiences. You may manage or disable cookies through your browser settings, though doing so may affect certain features or functionality.
We use personal information for legitimate business purposes consistent with our operations as a winery and direct-to-consumer brand. These purposes include fulfilling orders, processing payments, verifying age eligibility, delivering products, providing customer service, responding to inquiries, administering newsletters, communicating about releases, events, promotions, or changes to our services, and improving our products, offerings, and customer experience. We may also use information for internal analytics, business planning, fraud prevention, security monitoring, and compliance with applicable laws and regulations. Marketing communications are only sent where permitted by law or with your consent, and you may opt out at any time.
My Cousins’ Wine does not sell personal information. We may share personal information with trusted third-party service providers that perform functions on our behalf, such as payment processing, shipping and fulfillment, email delivery, marketing platforms, website hosting, data storage, analytics, and professional services. These service providers are authorized to use personal information only as necessary to provide services to us and are contractually obligated to safeguard such information and maintain confidentiality. We may also disclose personal information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, property, safety, customers, or others, or to prevent fraud or other unlawful activity.
In the event of a merger, acquisition, restructuring, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to appropriate confidentiality and security protections and applicable legal requirements. We may also share information with your consent or at your direction, including when you choose to participate in certain features or third-party integrations.
We retain personal information only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, including maintaining business records, complying with legal obligations, resolving disputes, enforcing agreements, and supporting operational needs. When personal information is no longer required, we securely delete or anonymize it in accordance with our data retention policies and applicable laws.
We implement and maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. These safeguards are consistent with industry standards and Massachusetts data security requirements, including the Massachusetts Standards for the Protection of Personal Information of Residents of the Commonwealth (201 CMR 17.00). While we strive to protect personal information, no system can be guaranteed to be completely secure, and we cannot ensure or warrant the absolute security of any information transmitted to us.
Our services are intended for individuals of legal drinking age and are not directed to children under the age of thirteen. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take appropriate steps to delete such information promptly.
Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to access, correct, update, or request deletion of your data, as well as the right to opt out of certain communications. Massachusetts residents may exercise rights provided under applicable state laws, and residents of other jurisdictions may have additional rights under their local regulations. Requests to exercise privacy rights may be submitted using the contact information below, and we will respond in accordance with applicable laws.
Our website and communications may contain links to third-party websites or services that are not operated or controlled by My Cousins’ Wine. We are not responsible for the privacy practices, content, or security of those third parties, and we encourage you to review their privacy policies before providing any personal information.
We may update this Privacy Policy from time to time to reflect changes in our practices, operations, legal requirements, or other factors. Any updates will be posted on our website with a revised “Last Updated” date. Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.
If you have questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, please contact My Cousins’ Wine using the information provided on our website or by emailing our privacy team. We are committed to addressing concerns transparently and responsibly.